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It doesn't get much more "what you see is what you get" than The Inkey List . This brand actually names each of its products for the hero inside, so there's literally no question what the active ingredient is when reading Retinol Eye Cream, Kaolin Mask, or Lactic Acid Serum off a label. In addition to eliminating confusion with straightforward products , the brand also has a 24/7, 365-days-a-year customer-service program with free, personalized skin-care advice . If that wasn't tempting enough, every single item is under $15, and many are found right at Sephora . We looked through its bestselling, top-rated products and picked out the ones we'd add to our own lists. Find our favorite toners, serums, cleansers, and more from The Inkey List ahead. Source: https://ift.tt/2Bb0aB5

We're very into all things Mented Cosmetics , and here's why - the brand is making it easier than ever before to shop for the makeup that's truly perfect for you. Whether you want to find your ideal foundation shade or neutral lip color, it's available at Mented Cosmetics, at a price that won't break the bank. You might just want to buy a lip gloss too. These 11 makeup products belong on everyone's vanity. We could fill an entire shelf with all their gorgeous lip products , and the foundation duo is a must-have if you're someone who likes full coverage, but still wants your skin to look like skin. Just keep reading to shop the collection. Source: https://ift.tt/30McXV4

Call it a heightened sense of elation, or even sensory overload - but the feeling that runs through your body when you browse the product-filled pages of Sephora can be overwhelming. If you've never experienced this, expect to this year, as the retailer will be rolling out some of the coolest new face creams , concealers, and skincare tonics we've ever seen. This year, we're looking at hydrating lip products, hair care staples, and masks that we never want to take off . There are so many product launches still to come, but here's what we're crushing on right now. We have a feeling you're going to want to shop. - Additional reporting by Jesa Calaor Related: 18 Hair Masks You Finally Have the Time to Try Source: https://ift.tt/37oFXmh

A rustic setting won’t keep Kylie Jenner from pulling out all the stops with her wardrobe. While on vacation in Wyoming to celebrate niece North West’s seventh birthday, Jenner got all dolled up in a can’t-miss pair of shoes. The Kylie Cosmetics businesswoman posed outside a cabin wearing a blue leather jumpsuit teamed with bold orange boots. Jenner completed her look with oversize glasses and silver hoop earrings. View this post on Instagram woke up in the wild wild west A post shared by Kylie (@kyliejenner) on Jun 15, 2020 at 3:41pm PDT The “Keeping Up With the Kardashians” star’s boots came from buzzy brand Paris Texas . Made of croc-embossed tangerine leather, the boots boast a 4.3-inch stiletto heel, with a pointed toe and a leather sole and lining. On Farfetch.com, the shoes are available to shop for $375, 40% off their $625 retail price. Tangerine leather boots from Paris Texas. CREDIT: Courtesy of Farfetch Meanwhile, Jenner’s dau

I was fortunate not to experience too many breakouts during my early teenage years, but in college my skin started to act up. Then, after graduation I experienced horrible hormonal breakouts for about a year before I got it under control with the help of a dermatologist and a new skin-care routine . Fast forward to now and I still experience monthly breakouts on my chin and jawline ( this past week was particularly bad ) but I'd like to think that I have a handle on my acne - and I credit a lot of that to one cleanser. As a beauty editor, I try a lot of different products on a weekly basis; it's a key part of my job and I love to do it. Still, there's one product in my skin-care routine that I refuse to change and I've been using it since college. I've definitely tried - sometimes a fancy new cleanser comes across my desk and I decide to take a gamble on it after hearing so many other editors rave about it, only to have my face erupt into a mess of breakouts a

Vegan leather (also called faux leather) has, admittedly, not always had the best of reputations among fashion enthusiasts. But as the appetite for more sustainable practices continues to grow , more and more brands and designers have once again started working with the material. Perhaps once regarded as glorified plastic - and a cheap way to recreate some of our favorite '90s looks - faux leather has been transformed over the past few years. Now one of the most talked about fabrics within the sustainability sphere, vegan leather is used by some of the most reputable sustainable brands and boutiques out there, and it's easy to see why. A far cry from what it used to be, faux leather looks and feels nearly identical to the real thing , so it's become pretty difficult to tell the difference between the two materials. And with the leather look being one of the biggest trends of 2020 , the industry's newfound love for the vegan option couldn't have come at a better

Sephora is the first of four major retailers that were asked to join the 15 Percent Pledge upon its realization by Aurora James on May 29, 2020. James, who is the creative director and founder of Brother Vellies , posted about the need for businesses to invest in the future of Black communities on her feed the day after having a discussion with a friend about how Black-owned businesses are struggling in the midst of the coronavirus crisis. Since then, she's created a website that clearly states the three steps of the process a company must implement when taking the pledge and also includes a petition that you can sign to stand with and support the pledge. She also enlisted artist Mona Chalabi to create the above graphic - which you might've seen floating around social media - that outlines how Black-owned businesses have seen major struggle since the start of the COVID-19 pandemic, far more than any other racial group, and encourages big businesses to look around them and

Morphe's upcoming Coca-Cola makeup collection looks as sweet as the soda itself! The affordable cosmetics company recently announced its collaboration with the iconic brand, which will offer five different products, including an eyeshadow palette, lip gloss, loose highlighter, and brushes. From the bright red packaging to the playful product names and shimmery finishes, the Coca-Cola inspiration is made very evident. For example, there's the Quench Pack sponge quartet and eyeshadow shade names like Pop Culture and Good in Red. Ranging from $15 to $29, products from the collection will be available online starting June 18, and shoppers can sign up to be alerted of the launch as soon as it happens. See the eye-catching campaign imagery and photos of the products ahead. Related: 15 Summer Makeup Products Our Editors Can't Put Down Right Now Source: https://ift.tt/3dbEp0Z

I'm a skin-care lover , and ever since I've been staying at home, I've put lots of time and attention into perfecting my everyday routine. I'm using more masks , trying out new active serums, and keeping my skin consistently moisturized. I've seen these KNC Beauty All Natural Retinol Infused Eye Masks ($25 for 5) on Instagram for awhile now and decided to try them out a couple of weeks ago. Well, dear reader, these are everything you could possibly want in a beauty product. First of all, I'm a sucker for cute packaging, and these are as good as it gets. They're in the shape of shooting stars, and they're shimmery gold. It doesn't get much better than that. Pop them on for 10 minutes, and when they come off, your undereyes are glowy and bright. This is exactly the kind of product I would rely on before a night out, but since all my nights are in at the moment, I'll be using them for a self-care Sunday moment. If you want skin care that's as

View this post on Instagram A post shared by Formula Z (@formulazcosmetics) on Mar 21, 2020 at 9:00am PDT It's a tale as old as time in the beauty industry: when you peel back the curtain behind the world's largest and most influential makeup, skin, and hair brands, the majority of the time you'll find traditional businessmen - likely middle-age, even more likely white - sitting in the c-suite. In an industry that has, for years, been almost entirely marketed to women, it's hard not to see the irony. But over time, those roles have been challenged in more ways than one . Finally the beauty industry is evolving to more accurately - and more inclusively - represent its customers on all fronts. In November 2016, James Charles became CoverGirl's first male spokesperson; in 2017 Zach Dishinger founded Formula Z Cosmetics as a high school student, where he currently holds the title of CEO. Over the years, YouTube beauty

Up until this point, and unlike many other stars , Britney Spears had resisted the urge to reach for a pair of scissors and give herself a DIY haircut - but yesterday, she finally gave in and cut her bangs . Spears posted a photo of her freshly trimmed, curtain-style bangs on Instagram on June 15 with a caption that read , "I did it I finally cut bangs." Since then, she's shared a handful of more selfies showing off her handiwork, proving she's quite fond of her new hairstyle . Source: https://ift.tt/3hzeyUk

Pretty soon, Kim Kardashian and Kylie Jenner won't be the only beauty moguls in the family. According to TMZ , Kanye West may be looking to follow in the footsteps of his wife and sister-in-law, as the rapper and designer recently filed a trademark for Yeezy beauty . The trademark was filed on June 2, and it covers several products, including makeup, hair care, face masks, moisturizers, nail polish, perfume, and even body products like oils, scrubs, shaving creams, and deodorant. The collection might also include toothpaste and aromatherapy pillows. This isn't West's first attempt at establishing himself in the beauty space. In 2017, he filed a similar trademark for Donda cosmetics , a lineup of the same kinds of products that would've been a tribute to his mother who passed away in 2007, but Kardashian shut down the rumor that something was in the works in an interview with Harper's Bazaar shortly after. If this collection of products comes to fruition, it&#

When it comes to nail polish shades , the options available on the market are endless, which is why picking out a color at a nail salon or beauty supply store often feels like a job in itself. The good news for people with dark skin is that there's not a nail hue that won't look amazing. In fact, even the boldest of shades have the ability to pop on deeper skin tones. We're talking bright yellows, shimmery metallics, and stark whites - the higher the pigment punch, the better. In case you're wondering what exactly these colors look like, we rounded up a few of our favorites. Read ahead to check out which nail polish colors look especially great on dark skin. Source: https://ift.tt/3d7WjlB

Winnie Harlow is Puma ’s newest brand ambassador — and she isn’t wasting any time in showing off styles from the label. On Instagram yesterday, the supermodel, 25, posted an image of herself hiking at Arizona’s Marble Canyon wearing an all-white look paired with Puma kicks. Harlow sported a sheer cropped top with matching leggings. View this post on Instagram Ain’t no valley low enough jumpin through these cracks like Simba in the stampede lool A post shared by ♔Jamaican Canadian♔ (@winnieharlow) on Jun 15, 2020 at 3:39pm PDT On her feet, the catwalker appeared to be wearing the Puma RS-X3 trainers in a not currently available white and cream colorway. The kicks have a chunky retro-inspired sole, measuring 1.6 inches for a slight height boost. A similar pair sells for $78 (marked down from $98) on 24s.com. The “America’s Next Top Model” alum accessorized with hoop earrings, a chain necklace and a gold-face watch. Harlow announced just last wee

Demi Lovato stayed comfy in an on-trend look as she spent a weekend hiking in California’s Joshua Tree National Park alongside boyfriend Max Enrich. In a post shared to her Instagram account on Monday, the 27-year-old pop star posed in a black hooded sweatshirt worn with black and purple tie-dye sweatpants. View this post on Instagram Had an amazing weekend in the magical desert of Joshua Tree with my love @maxehrich .. I went to work on a project but it was so nice to get away for a couple days.. thank you for making me so happy my dear.. I love going on adventures with you p.s. thanks @lyndan99 for taking these sappy pics and bein our third wheel this weekend!! You rock A post shared by Demi Lovato (@ddlovato) on Jun 15, 2020 at 11:37pm PDT On her feet, Lovato sported a pair of Balenciaga Triple S sneakers. The shoes are instantly recognizable with their complex triple stacked chunky clear outsole and mixed material upper, as well as two-tone

Cardi B ’s latest Instagram photo shoot features an invisible bikini and the highest heels. Taking to Instagram last night, the hip-hop star sported a white bathing suit top with see-through straps, creating the illusion of a bare back. Her swim set also included a thong with a clear strap. View this post on Instagram Dimelo shawtyyyy …Mix that Louis wit Fashionnova. A post shared by Cardi B (@iamcardib) on Jun 15, 2020 at 7:38pm PDT For footwear, Cardi selected sky-high sandals from Fashion Nova . Available in nude and red colorways, the Promiscuous Girl Heeled Sandals feature PVC straps, a 4.5-inch stiletto heel and a pointed toe. The shoes are available to purchase on the Fashion Nova website for $35. Fashion Nova Promiscuous Girl Heeled Sandals CREDIT: Courtesy The “Bodak Yellow” rapper completed her ensemble with a pink wig, gold hoop earrings and a pink and red monogrammed handbag from Louis Vuitton. The bag matched Cardi’s eye-catch