Why KOLs Like Savi’s Look & Mia Kong Are Key for Manu Atelier’s WeChat Launch
Manu Atelier is launching on WeChat with KOLs like Savi’s Look and Mia Kong starring in a new campaign. The cult favorite accessories label loved by Bella and Gigi Hadid and even Kate Middleton is debuting its store on the Chinese platform this week. This coincides with the activation of the Istanbul based label’s pre fall ’20 campaign, Sculpting Manu, on social platforms worldwide, WeChat included. “We already have a very strong following in China and a loyal customer base,” said Beste Manastir, co-founder of Manu Atelier with sister Merve. Prior to the pandemic, many Chinese clients would visit their Istanbul showroom to make purchases — a common additional sales channel operated by contemporary brands in the city. Mia Kong’s sculpture, Manu Atelier pre fall ’20 campaign. CREDIT: Manu Atelier Now their new official presence within China itself will allow them to tell their brand story directly to customers in an authentic way, she said. Western sites are often hard to acc