Ferragamo Returned to Its Hollywood Roots For Spring 2021 With a Luca Gaudagnino Film — And a Cinema-Worthy New Heel
Salvatore Ferragamo made his name outfitting Hollywood in fabulous footwear, both on screen and off. So it made sense that the brand would once again look to its cinematic roots to find a virtual alternative for the spring ‘21 season. They found the answer in Luca Guadagnino, the critically acclaimed filmmaker whose works like “Call Me By Your Name” and “I Am Love” are filled with memorable, color-saturated style moments. For Ferragamo’s spring ‘21 collection, the Italian director created a short film with models-as-actors in a dramatic mise-en-scene where the brand’s signature footwear was the actual star. Models like Mariacarla Boscono donned Vara flats and sling backs that click-clacked on marble and granite floors in various locations around Milan, whole orchestral music approached its cinematic climax. Mariacarla Boscono on the runway at Ferragamo spring ’21. CREDIT: Courtesy of Ferragamo Turns out, creative director was influenced by another famous filmmaker for the coll