How Sergio Rossi Has Created Its Own Zoom 2.0 To Present Its Grazie Sergio Capsule
Sergio Rossi will stage an invitation-only streaming digital event on Wednesday called Grazie Sergio — a tribute to its eponymous founder who died in April. The event will unveil a limited-edition spring ’21 capsule collection that reimagines 10 of Sergio Rossi’s most emblematic styles from the ’60s to the ’00s. Each tribute shoe retains the logo and packaging of its original. The brand will also host private appointments with CEO Riccardo Sciutto conducted virtually on a proprietary application they are terming the Sergio Rossi ‘secret room’. Today, FN got an exclusive preview of both the capsule itself and the innovate gaming technology behind its virtual platform. FN exclusive image from the Grazie Sergio, Sergio Rossi tribute capsule. Much like a customized Zoom 2.0, the platform involves a p roprietary green screen. The protagonist (in this case Sciutto) appears against a backdrop of a virtual 3D rendering of a Sergio Rossi store or the San Mauro Pascoli archive. Ther