EXCLUSIVE: Dior Signs BTS Member Jimin as Global Ambassador
Dior menswear designer Kim Jones designed stage outfits for the band in 2019. BRANCHING OUT: In the latest pairing of a luxury brand with a K-pop celebrity, Dior has signed South Korean singer, dancer and songwriter Jimin, a member of boy band BTS, as a global ambassador. The band’s relationship with the French luxury house dates back to 2019, when Dior menswear designer Kim Jones designed stage outfits for their “Love Yourself: Speak Yourself” world tour. BTS has worked with brands including McDonald’s, Coca-Cola, Samsung and Louis Vuitton , which named them as brand ambassadors in April 2021, a partnership that has now ended. Both Vuitton and Dior belong to French luxury conglomerate LVMH Moët Hennessy Louis Vuitton . BTS, who released their first album in 2013, shocked fans worldwide by revealing in June that they were taking a break for band members RM, Jin, Suga, J-Hope, Jimin, V and Jungkook to explore solo projects and complete their mandatory military service. Jimin