New Style Idea

There are certain brands whose fans are so dedicated and enthusiastic that they reach cult status. Clean skincare brand Tatcha has reached this level (and then some). Inspired and informed by Japanese beauty practices, Tatcha works with scientists in Japan and the U.S. to create gentle, yet effective formulas. Incorporating the trinity of superfoods credited with Japanese longevity—green tea, rice, and algae—Tatcha focuses on clean, minimal formulas that are good for your skin.  Obsessed doesn't even begin to describe the passion their customers feel about Tatcha's products. One scan through its website and you'll discover many of the brand's best sellers have thousands of glowing reviews. The brand's  less-is-more approach to skincare is one of the reasons Tatcha has developed such a dedicated fanbase, and even our editors aren't immune to the allure (hey, we're only human). Since diving into any new brand can be overwhelming, especially one that has s