New Style Idea

Another season ,  another denim trend to enter the scene. As you can probably tell, we're big fans of denim and all of its variations around these parts, so when we get wind of a new favorite to make the rounds, we won't hesitate to see what it's all about. This time, colored denim is stepping into the spotlight, showing up from across our favorite go-to brands like Zara, Stella McCartney, and Etro. Arguably the trend really jumpstarted after Chanel's SS21 runway show, where one look showcased a pair of high-waisted pink jeans styled against an elegant, cropped cape; it felt true to Chanel Creative Director Virgie Viard's dressed down meets formal princess-y aesthetic and gave us a dose of styling inspiration in the process. You may already own a few pairs of khaki or dusk-colored jeans in soft neutral tones, but what sets this trend apart is its louder approach to color —we're talking ultra-pigmented shades with hot pink, kelly green, and lilac among them. Pu

Welcome to Who What Wear Spotlight , where we'll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we'll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here . There is an enormous world of beauty products out there. It's endless, so I find I'm drawn to brands that are so small and focused they don't even have products to sell yet. And I swear it's not because of the marketing or even the element of mystery. For me, it's a meaningful mission and the confidence to see it through above all else. That's what's so special about Eadem , the brand-new beauty company from Marie Kouadio Amouzame and Alice Lin Glover, two young women who left their jobs at Google, where they met, to create products for melanin-rich skin. The brand launched with  a blog tha

Whenever Violet Grey's epic Memorial Day sale  rolls around, I feel like I also need to post a warning: Proceed with caution. Because for anyone who gets frothy at the mouth for the luxurious, crème de la crème beauty must-haves that editors, celebrities , makeup artists, and skin experts go gaga for, the site becomes borderline dangerous for your doorstep's package-bearing capacity. Friends, get excited, because this year's installment, the Put It in the Bag Event , is here, and the deals are better than ever. From May 25 to May 31 you'll receive a whopping 20% off select VG favorites (we're talking over 100 of their industry-coveted brands), and if you spend $500 or more, you'll also score one of Violet Grey's cult-loved makeup bags while supplies last.  I'm keeping this short and sweet because you have  urgent beauty shopping to get to, but for added inspiration, we're sharing the exceptional products celebrities love (taken courtesy of Violet