Hispanic Heritage Month: How Angelo Baque of Awake NY Is Inspiring the Next Generation of South American Creatives
Angelo Baque, one of streetwear’s most beloved creatives, is no stranger to compelling, authentic storytelling. Prior to launching his popular Awake NY imprint, the product of Queens, New York, had a 10-plus year stretch as brand director of Supreme, where he learned lessons that inform how he works today. “What I learned during all those years at Supreme is you don’t dumb down the story and you don’t dumb down the product because who you’re selling to, in your mind, is young,” Baque told FN. “When I start thinking about the creative process, whether it’s design or marketing of storytelling, there’s a huge chunk of honesty. Is this really me? Is this really Awake? Is this what we’re really about?” He also employs this mindset beyond his efforts with Awake NY . L to R: Angelo Baque, Jess Gonsalves, Renell Medrano, Tremaine Emory and Spanto of The Asics Collective. CREDIT: Courtesy of Asics Last month, Asics announced Baque had put together a group of creatives across multiple