‘Euphoria’ Is Finally Back & Now Everyone Wants Lace-Up Heels
HBO’s “Euphoria” returned with its second season Sunday and to much fanfare. Emmy-winner Zendaya is back as teenage drug addict Rue as she navigates love, loss and addiction while going through highschool. The show, which first premiered in 2019, has become a pop culture phenomenon and its costumes are at its center of success. This season’s fashion has already kicked off with a bang. Zendaya as Rue in Season 2 of “Euphoria.” CREDIT: Marcell Rev/HBO Since the premiere, searches for specific looks worn by its leading characters saw a major uptick. And Maddy, played by Alexa Demie , led the pack. In the New Year’s Eve episode, she wore an Akna Store black cutout dress to a house party with a pair of Amina Muaddi heels that laced up her leg. As a result, Love the Sales, a fashion e-commerce aggregator, saw an 890% increase in demand for ‘black cut-out dresses.’ It also reported a more than 125% rise in searches for ‘lace-up heels.’ Alexa Demie as Maddy wearing the black cut-o