New Style Idea

The market for jeans is vast, which means it can be quite a challenge to narrow down your selections. I can't think of a pant style I wear more than jeans, so it's important to find a pair you know is worth it in the long run. If you agree and are looking to invest in jeans that you'll add to your forever wardrobe, you've come to the right place. Within the denim space, there are a select few brands that put out the top-selling jeans. (We've seen the sales numbers.) They're constantly sported by celebrities, street style stars, and influencers—and there's a reason why they hold the title. From their perfect fit to trend-forward styles, you're about to find out why.

We're fairly certain that you'll love every pick in this roundup, which is guaranteed to make your seasonal jean refresh much easier. Trust us—these are the pants you'll wear year after year. They're that good. Read on to see and shop the 11 most popular designer denim brands the fashion scene can't get enough of.

Citizens of Humanity has been a leading brand for timeless jeans. Its straight-leg silhouette, among others, has been spotted on top fashion girls and celebs alike. 

Slvrlake is a brand that prides its products on the theme of minimalism. Instead of adapting towards fast-moving trends, it keeps it extremely simple with the basics of denim.

Lorod creates modern versions of classic silhouettes. It's very well-known for its Zip-Through jeans, which feature an exterior zipper that is usually hidden in more classic denim styles. 

Re/Done jeans have taken the celebrity world by storm. The brand counts the likes of Gigi Hadid, Jeanne Damas, Kaia Gerber, and Alessandra Ambrosio as fans, so it's no surprise it has earned a cult following in no time.

Everyone loves vintage-inspired denim with a modern twist, and that's why Grlfrnd's jeans are so beloved. They're sold at top retailers, but they always fly off the shelves. They're that coveted. Though the brand carries just about every wash and style, it's the faded, slightly distressed pick that we saw all over Instagram.

Paige was one of the first designer jean brands I was introduced to, and for good reason. It started off in Los Angeles, California, and has become one of the most prominent fashion houses in denim.

DL1961 is known for churning out premium denim pieces with the perfect fit. What's more, they're made out of ethically sourced cotton, making them the ideal pick for someone who wants to reduce their carbon footprint. They really are the perfect jeans, earning them a well-deserved following.

You've definitely seen a pair of Agolde's crossover denim on your Instagram feed, but its other pairs are worth plenty of recognition too. If there's an ultimate fashion-girl denim brand, it's this one.

Just like Calvin Klein, Levi's has been a classic jean supplier for years—as in over 165 years. Cut from top-quality, stretchy denim, the brand's pants aren't only easy to wear, but they're also super comfortable. So it makes sense that all of the label's styles are always on people's radar.

Maison Margiela is a widely respected designer, creating unique and more "controversial" pieces that most fashion girls understand and resonate with. 

Mother brings a retro aspect to jeans, inspired by the denim styles of '70s California. It creates denim that features edgy details like mixed washes, flared silhouettes, and unfinished hems. 

Next up, the most popular designer handbags ever.